Sprint - All together now
Times square takeover
As part of Sprint's All Together Now campaign, we needed something big to bring the message of Unlimited to their Times Square Takeover buy. What better way to tell that story than providing fun, free, infinitely looping postcards representing different facets of a New York City vacation they can send to anyone and unlimited amount of times?
Here's some of the fun stuff people got to send
Rename this band
To keep engaging people with the message of unlimited, we let the internet rename a band from Denver with a weird name no one understood. Did we get them a new name? Heck yeah. Did we get them a better name? Probably not.
We introduced the band to the world.
We took over the Youtube masthead for one day. In just 24 hours we had over 54,000 name submissions.
A week later we revisited the band to reveal their new name, and some of their favorite submissions.